Finnish casino website design
Ilmaistapelirahaa.info is an online Finnish casino review website. It works as an affiliate to direct traffic to online Finnish casinos via its site using features such as bonus offers and casino news and reviews. The site already has a well established user base of followers.
During the redesign process we had to be careful not to alienate the current users whilst still providing a platform to drive more traffic through the site.
To build a brand new re-designed responsive website with refreshed branding, to create a modern visual design, easier site navigation and an intuitive user flow. The primary objective was to offer users a site that was more current, relevant and engaging. The current site was not optimized for mobile and given the amount of traffic that came via a mobile device, we wanted to give users a better experience on this platform. I worked closely with a team of product owners to analyse the current site and user flow, to come up with initial concepts of the site through a new sitemap, user flows and basic wireframe sketches.
The current brand, which was tired and dated, received a redesign including a new logo and colour palette. The aim of this was to give a fresh new look without completely changing the familiar cherry design.
From the initial wire frames, visual mock-ups were created for each page, incorporating the new style and brand of the casino. The casino Toplists were completely redesigned to give users a clear view of each casino bonus offers and features.