Read To Kids is a digital reading app that promotes and inspires reading to children amongst parents and caregivers across India. Part of the Worldreader foundation, it seeks to expand literacy skills by encouraging and empowering parents to read to and with their young children (ages 0-8) by giving them access to a library of free books and educational materials via their mobile phones.
To optimize the current educational reading app by creating a clear and simple user-flow and intuitive interface. The current app was basic with very little content to stimulate and promote regular visits. The primary objective was to create a more engaging experience that would encourage regular use of the app. One of the main goals was to introduce relevant and popular books via the home screen each week, alongside a push-notification campaign designed to inspire parents to read with their children.
I designed an easier site navigation whilst introducing more colourful and playful graphics to motivate engagement.
I worked as part of the product team responsible for the re-design of the app and the user-experience strategy. I worked closely with a team of project managers and external digital agencies based in India, to research, user-test and analyse the current app. For one week I was fortunate to travel to New Delhi in India to accompany the team and observe real users out in the field. From this first-hand feedback and the usability testing results, I came up with a range of initial concepts of the reading journey through user flows and basic wireframe sketches. I led the UX work, producing all major design deliverables, whilst working closely with an external team of developers to implement the new user experience.
The current brand was linked to Worldreader, the foundation behind the Read To Kids name. I created some concepts to give options to refresh the design, including a new logo and colour palette. The aim of this was to give Read To Kids its own brand identity.
From the initial wire frames, I created visual mock-ups for each page, incorporating a new colourful and fun style within the app.
6 months since its launch the Read to Kids app reached 200,000 installs with an average of 54,000 monthly regular users, the total number of users at this time stood at 76,203 users. The project had become a success amongst schools, teachers and parents around the New Delhi area in India. The next step for this project was to expand wider across India and into Jordan.
Visit readtokids.com to find out more about the project.