BETSAFE LOGIN PROCESS DESIGN

Conversion optimization

Betsafe is one of the leading online gaming brands worldwide, with over 450,000 customers across 100 different countries.

The task was to optimize the sign-up process from a sports landing page. With big sporting events coming up it was vital to maximize incoming traffic: gaining more sign-ups, increasing deposit levels, and improving conversion. Initial insights and data showed majority of players accessing via mobile. 

The summary of updates include: roptimizing design for mobile, repositioning the call to action, shortening sign-up form length, reiterate the bonus messaging, improving the layout of sign up form, keeping the design consistent between mobile and desktop versions. 

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© 2020 by Davina Spriggs.