Online casino UX/UI design - igaming
Cherry Casino is famous for being one of the oldest and most trusted online casino sites, offering players a classic casino atmosphere.
The task was to optimize the player journey, by providing an engaging player experience and thus increasing conversion.
Key points to improve: simplify sign up and login process, add new favourite games functionality, improve deposit and withdrawal processes, add a quick deposit function. Research shows that the above features and functionality improvements intend to make the players journey more transparent and enjoyable.