The task was to optimize the sign-up process from a sports landing page. With big sporting events coming up it was vital to maximize incoming traffic: gaining more sign-ups, increasing deposit levels, and improving conversion. Initial insights and data showed majority of players accessing via mobile. 

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The summary of updates include: roptimizing design for mobile, repositioning the call to action, shortening sign-up form length, reiterate the bonus messaging, improving the layout of sign up form, keeping the design consistent between mobile and desktop versions.