Betsson is a leading online gaming brand offering a wide range of online gambling products including over 4000 sports betting channels. The goal was to come up with concepts that increase new user sign-ups on the sports landing page, focusing on the upcoming 2018 World Cup. To increase interaction and conversion I came up with the concept of adding live betting odds for up-coming football matches directly onto the page, creating a sense of urgency amongst new players, as well as creating a more modern and clean design, and adding clearer call to actions.