Hello Casino is an online casino offering over 500 games to play including Bingo, Slots, Table Games, Roulette and Blackjack.
Looking at ways to improve how users search, find and filter games. 75% of players access via a mobile device hence my focus was mobile. My goal was to help players navigate to their preferred game quickly and easily, by presenting a new solution that differs from usual gaming protocols. Through my research and brainstorming I took inspiration from online shopping sites such as asos.com that offer their users clear and simple options to filter.