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William Hill - Italy

UX design

William Hill, the world's biggest bookmaker is one of the most well known betting brands globally for online betting and gambling. Founded in 1934, its product offering includes sports betting, online casino, online poker and online bingo.

The task here was to create a new promo campaign page offering prizes such as free bets and in-game bonuses on a daily basis. The 7 day daily challenge campaign was designed to give customers an incentive to re-visit the site on a daily basis and claim these prizes. 


With a big focus on maximizing incoming traffic, both through current and new customers - gaining more sign-ups, increasing deposit and play levels, and improving interaction with the product.. 

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