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William Hill - Spain

UX design - acquisition landing page

William Hill, the world's biggest bookmaker is one of the most well known betting brands globally for online betting and gambling. Founded in 1934, its product offering includes sports betting, online casino, online poker and online bingo.

The task here was to create a brand new acquisition landing page for our new visitors to the Spanish site. The page was designed to give customers an overview of what William Hill has to offer, incentivising new players to sign up.


The aim was to not only promote our sports betting to new customers, but also to show what else we have to offer through the online casino and range of slot games on offer.


The initial wireframes shown below display the thinking behind the content and layout of the overall page. Different branding options were considered which are also displayed here, all of which follow through to the main site offering a consistent look and style.

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